Our vision Jewelry… a part of life, history and tradition from ancient times to our time… in all countries, for all people… whether young or old, monarchs or ordinary people, celebrities or scientists, business women or housewives … We present jewelry pieces to beloved ones, and we “seal” marriage with rings. Little girls love wearing of rings, beads and bracelets to look like their mothers. We put on our most beautiful and valuable jewelry on special occasions. We cherish and expand our family heirlooms – jewelry pieces, which are passed down from generation to generation… This is not simply because we want to look beautiful and attractive. The roots are very much deeper: Jewelry is Magic! There are jewelry pieces you want to wear all day, every day. The magic of such pieces of jewelry is simple, but very special – this is exactly the power you use to distinguish yourself from others, to emphasize your personality, to show your best side and to make your mood reflected without speaking. Do you feel the difference between homemade food and that purchased at a supermarket? Do you feel the difference between your home, where everything is to your taste and filled with your aura, and a hotel room? Do you feel the difference between a real painting and a photograph of it in a newspaper? If yes – you are on the right way to prefer original handcrafted jewelry rather than a factory mass product. Why you will like “ME” This will happen simply because you and the original handcrafted jewelry, which Gregory will make for you, will become ONE. You will call this: ME.Whether you want your jewelry to be by your own design or you want Gregory to create a special design for you; whether you wish adding of your monogram or some original sign – whatever you want – in the first instance your personal Magic will apply and work. So, when you will put your jewelry on, and see that it is a part of your aura, you will say: it’s ME. If you present an original handcrafted jewelry to someone, you will say: it’s from ME. Handmade VS Machine Made We live in an era of advanced technologies, high-class manufactures, robotics and super machines. All these make our life comfortable and provide considerable economic and other benefits. There is no more need of hard physical work; all can be produced effectively to meet consumers’ needs and preferences. It is true. BUT… Machine made generally is something that’s designed for mass manufacturing, and the produce represents completely similar products, which are used by lots of people around you. Further, when machine made, there are shortcuts in the design, because it has to be efficient to manufacture in quantity. The materials involved have to be standardized and suitable for mass manufacturing and, ideally, not expensive.While, there are items that cannot be replicated by any machine – the things of beauty amidst utility. Those are such items that cannot be produced without a human- specific talent, power of imagination and love. For example, items of jewelry. A machine would not be able to add the touches that a craftsman does which add to the charm and character of the product. Moreover, once the ability of the craftsman is out of question, certain characteristics are unmatchable. First, a craftsman can adapt to any variations in materials and fully meet a client’s preferences. Second, a craftsman pays attention to every detail, quality control over every single step of the process – going from the careful selection of materials to designing and techniques of work.Most importantly, when handcrafted, the uniqueness of each item of jewelry comes out of the hands of a craftsman. The “uniqueness” factor carries in itself a story, a soul which the owner of such item feels in a personal way, as if establishes a very special relation with the item. This provides the sensation of having something very personal in your hands.No two handmade items of jewelry are identical. This means that every handmade item you purchase is one-of-a-kind. Remember this when deciding on what to choose: handmade or a machine made jewelry.
